Effective donor engagement, transparent reporting, and streamlined program management are critical for modern nonprofits. Salesforce for Nonprofits, powered by Nonprofit Cloud, offers a powerful CRM designed specifically for mission-driven organizations. Between donated licenses, deeply discounted subscriptions, and a rich integration ecosystem, it equips nonprofits of all sizes with enterprise-grade tools — all while maximizing your budget through the Power of Us Program.
What Is Salesforce for Nonprofits?
Salesforce for Nonprofits is the nonprofit-specific CRM offering built on the robust Salesforce platform. At its core is Nonprofit Cloud, retooled for:
- Fundraising (donor tracking, gift processing, campaigns)
- Program & service delivery (case, grant, and outcome management)
- Grants & grantmaking tools
- Automation and analytics with AI and Einstein
- Unified engagement via Marketing Cloud, Experience Cloud, and Slack
Power of Us Program: Free Licenses & Deep Discounts
1. 10 Free Enterprise Licenses
Eligible 501(c)(3)s (and their international equivalents) receive 10 free Enterprise-level Nonprofit Cloud or Sales/Service Cloud licenses via the Power of Us Program. This includes full access as standard paying customers.
2. Discounts on Additional Licenses
Beyond those 10, nonprofits can purchase additional licenses at significant discounts. Options include:
- Enterprise Edition: Typically $60/user/month (billed annually)
- Unlimited Edition: $100/user/month
- Einstein for Sales/Service: $300/user/month — adds AI, Data Cloud, Slack, and more
3. Other Discounts
Access savings on training, AppExchange tools, and trail events, along with Pathways via Trailhead and the Trailblazer Community .
4. Eligibility & Application Process
Nonprofits qualify if they are:
- Legitimate charitable or educational entities
- Focused on public benefit
- Able to provide legal documentation (e.g., IRS letter)
How to Apply:
- Gather necessary info (legal docs, Tax ID).
- Submit through the Power of Us portal.
- Receive review (3–14 days typically)
- Once approved, claim your free licenses and choose additional subscriptions.
How Nonprofits Use Salesforce
Fundraising & Donor Management
Track giving lifecycles, segmentation, campaign performance, and gift entries in one unified CRM.
Program & Case Management
Manage every service interaction — intake, enrollment, attendance, outcomes — with secure client portals built via Experience Cloud.
Grantmaking & Outcome Reporting
Publish opportunities, collaborate with applicants, track budgets/disbursements — all within Nonprofit Cloud’s grant object structure.
Automation & AI
Use Einstein for Sales/Service and Copilot Actions for predictive analytics, donor scoring, and support automations.
Partner Integrations
Enhance functionality via AppExchange, Data Cloud, Slack, marketing tools, and specialized partners for donations or volunteer management.
Common Considerations
- Complexity: Nonprofit Cloud has advanced setup and may require administrative skills — NPSP versus NPC migration is nontrivial.
- Licenses: Ensure you pick the right mix — Enterprise, Platform, or Einstein — based on user roles.
- Integrations: Add-ons like donation processing or volunteer platforms may be needed.
Migration: Moving from NPSP to Nonprofit Cloud is essentially a re-implementation, not a simple upgrade salesforceben.com.
Maximize ROI with Integration and Support
To fully leverage Salesforce’s nonprofit ecosystem:
- Join the Trailblazer Community for peer advice.
- Use free learning via Trailhead.
- Consider working with a certified Salesforce Nonprofit partner to ensure smooth integration.
- Evaluate add-ons via AppExchange to meet specialized needs (online giving, volunteer tracking, etc.).
Final Thoughts
Salesforce for Nonprofits delivers world-class CRM tools tailored for nonprofits — including fundraising, program delivery, and reporting — backed by top-tier AI, security, and scalability.
By applying through the Power of Us Program, your nonprofit can start with 10 free Enterprise licenses and unlock substantial savings on additional seats, training, and partner apps.
-Savvy nonprofits that carefully plan licenses, adoption, and integrations see a strong ROI from increased operational efficiency, stronger donor engagement, and better outcome tracking.
Want expert help integrating Salesforce into your nonprofit’s workflow?
Book a no-pressure consultation with our team. We’ll help you unlock every dollar of value from the platform — and make sure it fits your mission without the headaches.