Alteriors team in a modern Ottawa interior design showroom, featured as a Heartfelt IT Partner in Success.

Behind Alteriors

November 03, 2026•3 min read

Thoughtful Design, Personal Service, and a Trusted IT Partner

For Alteriors, good design is about more than how something looks. It is about creating spaces that feel personal, thoughtful and built to be enjoyed for years.

Established in Ottawa in 1997, Alteriors is an independently owned contemporary furniture and design showroom on Carling Avenue. Jacob and Monika have owned the business since 2009, bringing their backgrounds in interior design and architecture to a showroom where homeowners and design professionals can experience carefully selected furniture, lighting and interiors in person.

Jacob and Monika share what inspired them to take over the business, how they have continued to develop it, and what it has been like having Heartfelt IT as a trusted technology partner.

Building a Business Around Good Design

When Jacob and Monika took over Alteriors in 2009, the business already had an established history. For them, it was an opportunity to bring together their shared interests in architecture, interiors and beautifully made furniture.

“We wanted to build on its history while making it our own,” they explain.

That philosophy continues to shape the Alteriors experience today. The showroom gives people a place to explore ideas, ask questions and see furniture and lighting in person before making decisions for their homes.

Alteriors works with a wide range of clients, from homeowners looking for one special piece to interior designers and architects furnishing complete spaces. The goal is not simply to sell furniture, but to help people bring their ideas together and create interiors that feel cohesive and personal.

When Technology Became Part of the Challenge

Running a small business means wearing many hats. For the Alteriors team, technology was one area where they knew they needed additional support.

“We’re a small team, and technology isn’t our area of expertise,” Jacob and Monika share.

Keeping up with changes in technology was becoming increasingly difficult, and there were also security concerns that needed attention. Rather than spending their time trying to manage those issues themselves, they wanted someone they could trust to take care of the technology side of the business.

That led them to Heartfelt IT.

Alteriors Logo

A Technology Team That Feels Like Part of the Business

For Alteriors, the relationship with Heartfelt IT has become more than simply calling someone when something goes wrong.

The experience has been great. It feels as though Heartfelt IT is our own technology department part of Alteriors. They’re incredibly quick to respond, personable and easy to work with. Having a team we feel comfortable reaching out to makes a real difference.

They can spend less time worrying about technology and more time focusing on their customers and the work they enjoy.

Their advice to other organizations looking for an IT partner is straightforward: find someone who takes the time to understand your business, explains things clearly and follows through.

For a small business, they say, it is important to have someone who can help when something goes wrong but it is just as important to have someone who helps you plan ahead.

Looking Ahead

Alteriors continues to develop its showroom on Carling Avenue while expanding the ways it works with homeowners and the design community.

One upcoming project the team is particularly excited about is a planned Arclinea kitchen display, bringing kitchen design further into the Alteriors experience.

For Jacob and Monika, it feels like a natural extension of what Alteriors has always been about: creating thoughtful, cohesive interiors and giving people the opportunity to experience good design in person.

And behind the scenes, having a technology partner they trust means they can continue focusing on that work with confidence.

This story comes from Alteriors and their experience working with Heartfelt IT.

About Alteriors

Alteriors is an independently owned contemporary furniture and design showroom in Ottawa, offering a curated selection of furniture and lighting from Canadian and international brands. The showroom works with homeowners, interior designers and architects to help create thoughtful, personal interiors.

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